Terry Fry

Senior Vice President

Terry brings enormous experience to our clients, having led economically efficient energy production and technology deployment initiatives for more than 30 years. He has spent the last 20 working with governmental and non-governmental entities on energy industry policies and regulations that encourage energy efficiency and renewable energy.Β He has particular depth in utility resource planning and regulatory practices, focusing on the intersection of customer initiatives, distributed energy resources (DER), and modern grid dynamics.

Before joining Cadmus, Terry was senior vice president at Nexant, where he directed the utility services division in delivering turnkey energy efficiency initiatives and providing solutions in grid modernization, dynamic pricing strategy, demand-side planning and evaluation, and integrated DER planning. His career includes management consulting positions focused on demand-side strategy, policy, and institutional capacity building at Bechtel Technology and Consulting, and Barakat & Chamberlin.

Terry recently completed his fourth term as an appointed Advisor on renewable energy and energy efficiency to the US Commerce Secretary, in which capacity he provided guidance on clean energy manufacturing, export, and job creation initiatives. He serves as Board Chairman of the California Efficiency and Demand Management Council, a business organization that supports energy efficiency and demand response industry firms. He was named by Smart Grid Today as one of its Smart Grid Pioneers, recognizing the top 50 energy leaders who are pioneering changes in the industry.